About this site
Raj Kapoor and the editorial approach behind ShadowVoices, an AI call tracking review property for 2026.
About Raj Kapoor
AI tooling reviewer
Raj Kapoor
Ex-growth engineer turned AI-tooling reviewer. Spent six years building paid-traffic pipelines for B2C SaaS. Now writes about AI tools full time as the call intel space heats up. Fine with terms like embeddings and fine-tuning, but explains them once before moving on to the math.
What Raj has run
The early years were paid-traffic work at a B2C SaaS shop. Building event flows from ad clicks through to good leads, wiring up Google Ads events, and tuning Smart Bidding. The work taught what good signal looks like and what bad signal does to a paid team's budget.
The call intel stack came next. Wiring up CallRail and CTM at first, then Invoca on a mid-market client. Feeding intent labels back to ad tools, and watching ROAS shift as the signal got cleaner. The hands-on work is where the strong takes come from.
Reviews here come from running real campaigns on real tools, plus operator chats and a test set of 820 calls across mixed lead-gen niches. Vendor demos are a start, not an end.
What this site covers
AI call tracking and call intel tools, only. Not generic call trackers. The reader is lead-gen, pay-per-call, and rank-and-rent shops, plus small marketing teams. The site weighs latency, intent accuracy, signal sync, per-number cost, and self-serve onboarding.
How the site makes money
Reader-paid. The site earns a referral fee when readers sign up for tools through the links here. Fees do not change the rankings. The rubric is on the methodology page and used the same way for each tool. ShadowVoices is an independent site and not owned by any tool we cover.